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The Making of a magazine cover

  • By crew@rhinoskinstudios.com
  • •
  • 29 Feb, 2016
  • •

The Initial Sketch

For this Marketing and Branding Project we were asked to design the cover of a Marketing Brochure for a new restaurant. The owner described a classy photograph he saw in some print advertising and we suggested taking a photograph of the main lights he was using based on the suggestion of the Interior designer.
The challenge was that there were no lights, nor was their a restaurant yet. The renovation had yet to be completed but the marketing had to begin!!
The Concept Sketch we drew up and decided on after our internal Design discussion
We knew what we wanted to see for our Glamour Shot for this magazine cover. Now we had to create a 3D rendering to bring this idea to life and then post produce the imagery to make it Magazine print worthy.

Color Theory and Material Selection

Final Chosen Materials and Lamp Fixtures
The image above is the result of the Interior Designers working through a variety of materials and fixture selections. The Interior designers communicate constantly with the  owners and our task was to take elements given to us by the Interior Design team and design the perfect shot to use for on magazine cover.

Depth of Focus, shutter speed and aperture selection

Camera Depth of Focus selection and composition
Once the materials and fixtures are in place we had to decide on the Depth of focus, focal length , shutter speed,ISO speed and camera  aperture we were gong to use for our virtual camera. You can see from the above picture that the shot we are going for is coming together.

3D  Wire frame and confirmation of Final Details

The Final 3D rendering of the Wire frame model and last point before final changes can be made
Here is the final shot of the 3D rendering and animation we are going to produce. We liked this camera angle and depth of focus but we wanted to single out the Lamp fixture a bit more or maybe not. Let's do both angle and see! Here you can see we nailed the shot now time to produce it.

An Alternate angle for the 3D Rendering

Option 1. Not quite the Angle we were looking for but close

The Final Shot

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