Capture and Create
- By FITFORGOOD GYM
- •
- 14 Mar, 2016
- •
Capturing and Creating a photo are worlds apart...

Wedding photography is a wonderful experience as a photographer. We like to take photography to another level. Using professional cameras, lighting and propping and basic color correction gives you a profession level of photography. Using advanced photo-manipulation techniques we can take high resolution photos to a level that bring out mood and emotion.
We firmly believe that the RAW capture from a camera is the Base from which we begin. Sometimes opportunity shows it self but it needs a little help to bring it to the vision of the photographer.
RAW capture vs the FINAL image
This was taken at midday as the the couple was available only at this time. The weather was good and the clouds had broken off.
We wanted to get some romantic portraits and at the same time have the image Pop out and have a mood based on the expression of the couple.
Take the Image below
We wanted to get some romantic portraits and at the same time have the image Pop out and have a mood based on the expression of the couple.
Take the Image below

Color Grading the Background

Using a photo editor can be powerful but it should not be overdone. You know when the photo-editing has gone overboard when you loose the subjects you are trying to capture and only see the cool photo editing...
Being the time of year where winter was breaking and there were no lush greenery nor any real vegetation of any kind, we want to create a subtle drama in the background. We chose to do this by color grading the background with tones of Magenta.
Assisted Framing

We call this methodology assisted framing
The frame of this shot begged for the image to be held in some way. This had to be gentle and so we digitally added a few strands of vegetation, color graded to the time of year the shot we being taken in.
We wanted to have the main frame have three quarter of the subject, however we did not want the eyes to roam everywhere.
So we decided to guide the eyes.
So we assisted the framing and introduce a few strands of vegetation, blurred out appropriately so as to throw your eye upwards first.
Your eyes zoom in to focus on faces of the subject and then zooms out noticing the the Blurred out vegetation and background.
So this way we frame more of the subject and have a smaller frame within the larger frame to move focus to what we want the viewer to see first.
The frame of this shot begged for the image to be held in some way. This had to be gentle and so we digitally added a few strands of vegetation, color graded to the time of year the shot we being taken in.
We wanted to have the main frame have three quarter of the subject, however we did not want the eyes to roam everywhere.
So we decided to guide the eyes.
So we assisted the framing and introduce a few strands of vegetation, blurred out appropriately so as to throw your eye upwards first.
Your eyes zoom in to focus on faces of the subject and then zooms out noticing the the Blurred out vegetation and background.
So this way we frame more of the subject and have a smaller frame within the larger frame to move focus to what we want the viewer to see first.
Lens Effects
I know what your thinking.. OH NO Lens Flare!!!
We choose to add a subtle rainbow caused by lens refraction that had a very gentle way to caressing the newly engaged couple, adding an extra layer of mood to the image.
We choose to add a subtle rainbow caused by lens refraction that had a very gentle way to caressing the newly engaged couple, adding an extra layer of mood to the image.
See the Entire collection

Logos are a visual representation of a brand, so it's important to have a well-designed and meaningful logo that accurately depicts the business. A logo should aid in making your business memorable. The goal is for the logo to become instantly recognized and associated with relevant emotions to the brand. For inspiration, check out five of the world's most innovative logos:

For this Marketing and Branding Project
we were asked to design the cover of a Marketing Brochure
for a new restaurant. The owner described a classy photograph he saw in some print advertising and we suggested taking a photograph of the main lights he was using based on the suggestion of the Interior designer.
The challenge was that there were no lights, nor was their a restaurant yet. The renovation had yet to be completed but the marketing had to begin!!
The challenge was that there were no lights, nor was their a restaurant yet. The renovation had yet to be completed but the marketing had to begin!!