How the latest Tech is helping shape Interior Design
- By FITFORGOOD GYM
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- 12 May, 2016
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Augmented Reality with Virtual reality

Visual communication has always been a interesting, vibrant yet challenging enterprise. In Interior design , the designer creates boards showcasing materials, sketches and these days photo-realistic 3D Renderings.
Our Studio Partnered with a product called CLARITY allowing us to showcase our work in a more realistic 360 degree view.
Our Studio Partnered with a product called CLARITY allowing us to showcase our work in a more realistic 360 degree view.

The Augmented Reality App allows the interior designer and their client to look at the floor plan, point a device at the paper and see the space come to life. They can rotate the paper , tilt it and the Virtually Real 3D model will " stick to it". You can then go inside the floor plan following to see the plan in 3D space which is augmented now. By move the device closer you can "Zoom" into the space.
Interior Designers can showcase their material selections, their choice of furniture and the client can see how it all works from a comprehensive view.
Typically 3D Renderings of interior space make you go WOW and sell the space but we wanted to enhance the design phase for the interior designer allow them to better visually communicate their ideas and design to the client.
Interior Designers can showcase their material selections, their choice of furniture and the client can see how it all works from a comprehensive view.
Typically 3D Renderings of interior space make you go WOW and sell the space but we wanted to enhance the design phase for the interior designer allow them to better visually communicate their ideas and design to the client.
3D Floor Plans

Virtual Reality
The App we used allow us to enter into the actual designed and rendered rooms ,taking on a virtual feel and you would use a headset and literally "Look Around" the room or just use your smartphone.
This allows for a more dynamic conversation between client and designer, enabling better question to be asked during the design phase.
This allows for a more dynamic conversation between client and designer, enabling better question to be asked during the design phase.

Interior Design is being taken to a whole new level through Augmented Media facilitating an enhanced conversation between owners, contractors, interior designer, 3D Renderers, architects and land builders.

Logos are a visual representation of a brand, so it's important to have a well-designed and meaningful logo that accurately depicts the business. A logo should aid in making your business memorable. The goal is for the logo to become instantly recognized and associated with relevant emotions to the brand. For inspiration, check out five of the world's most innovative logos:

For this Marketing and Branding Project
we were asked to design the cover of a Marketing Brochure
for a new restaurant. The owner described a classy photograph he saw in some print advertising and we suggested taking a photograph of the main lights he was using based on the suggestion of the Interior designer.
The challenge was that there were no lights, nor was their a restaurant yet. The renovation had yet to be completed but the marketing had to begin!!
The challenge was that there were no lights, nor was their a restaurant yet. The renovation had yet to be completed but the marketing had to begin!!